Brand story
Wisdom, purity, and trust
Inspired by Ibn Sina � physician, philosopher, steward of natural knowledge. A heritage wellness world where organic living feels premium, calm, and deeply human.
Brand Identity � Vireo Visuals
House of Ibn Sina
Where organic history is restored to the modern day.
The challenge
Heritage that feels alive
Balance history with modern retail. Make organic feel luxurious � never generic.
- Heritage � modernity
- Premium organic wellness
- Scale without clutter
- Trust at a glance
Category system
Six worlds, one language
The identity scales across every aisle � consistent parchment, botanical craft, and quiet authority.
- Hygiene
- Mum & Bub
- Pans
- Medicine
- Snacks
- Eco-Living
Visual language
Parchment, botanics, apothecary
Manuscript memory. Herbal truth. Craft you can feel.
Logo & seal
Mark of trust
Arabic calligraphy paired with English � scholarly, calm, unmistakable.
Reversed lockup for signage, footer bands, and print.
Colour
Pigments of the archive
Parchment Cream#EBE0D0
Herbal Green#2A3F34
Antique Brown#5A4636
Dark Ink#2B241F
Aged Gold#9A8468
Muted Lavender#8B7A96
Typography
Serif ceremony, sans clarity
Where Organic History Is Restored
Cormorant Garamond � Display
100% free from harmful chemicals
Shop Pure. Live Well.
Montserrat � Labels & UI
Inspiration
Pinned before the first layout
Quiet authority � not loud luxury
Serif headlines � breathing room
Digital
Parchment you can shop from
Old paper atmosphere. Premium e-commerce clarity. Botanical warmth on every scroll.
A world, complete
Historical yet usable. Organic yet premium. One manuscript � many touchpoints.